Raising the Bar

Raising the Bar is a four part docu-series with mountain bike phenom's Emil Johansson & Erik Fedko integrating a modern approach to mixed media story telling.

Creating and balancing an engaging narrative & cutting edge action—with these two talents of few words—was a creative challenge involving: a zeitgeist relevant concept, overarching story including written narrative, hiring and briefing top-tier MTB filmers & producers, as well as managing tight post-production timelines.